Effects of in-store live stream on consumers’ offline purchase intention
- Creator: Zhang, Peilin , Chao, Chih-Wei , Chiong, Raymond , Hasan, Najmul , Aljaroodi, Hussain M. , Tian, Feng
- Resource Type: journal article
- Date: 2023
Effects of social media influencer marketing on consumers’ in-store purchase intentions
- Creator: Zhang, Peilin
- Resource Type: thesis
- Date: 2023